Email client and email protocol are two different things. Email clients like Gmail, Outlook, etc., use an SMTP server to send emails. The email protocol is what the sender uses to connect with the recipient’s email server in order to get their message delivered.
The most popular email protocols for business owners are: IMAP, POP3, and MAPI (Microsoft Exchange). When choosing which one of these you want your business to use it’s important that you consider how many people will be using your account as well as what types of devices they will be using to connect with your email account.
IMAP – These are ideal for businesses that have more than one person handling the company’s emails and need access from multiple devices, like a desktop computer as well as their mobile phone while they’re on the go. It also allows you to save messages in different folders.
POP – For people who only need occasional access or work primarily from just one device (i.e., laptop), these protocols will work best because it downloads all of your new mail so there is no waiting time between checking an inbox at home and getting back to business during lunch break. POP accounts sync up with Email clients such as Outlook and Gmail automatically but if this protocol isn’t what’s used will be accessing it from.
FTP – This protocol is best for businesses that use a hosted email service such as Google Apps. It will give you the ability to upload and download messages from your web host’s server.
IMAP – This protocol can be used with Gmail, iCloud or any other email account providers that offer it because IMAP works through an online connection instead of downloading all of those emails onto one device at home like POP does. IMAP also keeps track of what new messages are waiting on which devices, so there’s no need to transfer the mail back over when checking in using another machine.
What Email Protocol Does Marina And Rita’s Cupcakes Use? & Why Is It Important?
This type was created specifically for professionals and businesses and is what Marina And Rita’s Cupcakes uses.
SMTP – This protocol has been around for a while but still seems to be used most often by large organizations like AOL, Google or Microsoft because it’s time-tested and generally more stable than IMAP.
POP – POP will download all of your emails onto one device at home such as an old computer that you don’t want any more but still need access to the email on occasion so its good if those messages are not deleted from the server when checking in using another machine. It’s also useful for people who just have one laptop which they always take with them everywhere because it doesn’t require having two devices active at once (one on their current location while the other is on their home network).
IMAP – It’s best for those who have multiple devices they use, because IMAP has a little more flexibility when it comes to what happens with your messages. You can download them all (like POP) or just sync some of them depending how often you want to check email and what features are available from each service provider.
SMTP + pop/imap works well too if you want both at once, but the downside is that there will be duplicate copies of every message in two different locations which could get confusing over time.
If Marina And Rita’s Cupcakes needs stability without downtime then SMTP should work great! They need reliability so that emails go out automatically