If you start an e-commerce company (or already run a brick-and-mortar business that you only want to grow online), it can easily become painfully complicated to select the right e-commerce platform.
How do you ensure that the e-commerce program you simply select is valid for your small business with such a good selection of platform options (and prices) out there in the wild?
We’ve narrowed it down to our 3 favorite choices below to save you headaches:
Shopify is that one location is beaten by the “granddaddy” of easy-to-use ecommerce platforms, providing a full list of features that allow you to manage and expand your business.
Some of the simplest functionalities include:
Online Storefront Customizable
Quick processing of payments
Control of inventories
Thorough reporting and analytics
Management scheme for customer relationships (CRM)
The platform is equally priced, though on the slightly more expensive side, with monthly plans starting from $29 – $299.
The downsides of the platform are mainly the payment processing costs, with a further transaction charge being added if, in addition to the proprietary Shopify mobile app development payment method, you want to use a payment processor.
In addition, a tag that can begin to appear over time is followed by several of the extensions available inside the app store.
Overall, with novice users in mind, the Shopify platform has been designed to allow almost everyone with basic tech knowledge to easily operate their own e-commerce site.
2.) WooCommerce Marketing
WooCommerce is built as a plugin, instead of a stand-alone platform, to run directly on WordPress. This allows you to view almost any WordPress website into a fully functional forum for eCommerce, and best of all, it is free!
Easy integration for WordPress
Basic control of inventories
Calculation of Auto Tax
Reporting on sales
Access to smartphone applications
Now, while it is liberal to use the critical WooCommerce plugin itself on every WordPress website, note that much of the extra functionality of the more expensive rivals is missing. If you want features such as Stripe payment processing features with less popular delivery options, it will cost extra.
Overall, if you already have a WordPress website setup, or are looking to develop your new store on the platform and need a free and easy to use framework, WooCommerce could be a great choice.
Another heavy-hitter in the e-commerce room is BigCommerce, with big-ticket customers like Ford and Toyota in their portfolio.
BigCommerce could be a major contender for first place as a small business e-commerce site, with an in-depth feature set and quick integrations with multiple distribution channels.
No Fees for Transaction
Themes of the responsive storefront
Integration of Multi-Channel (Sell through eBay, Google, Facebook etc)
Outstanding tech support
On the downside, BigCommerce instead sets a “Sales threshold” on each of its plans, despite not charging transaction fees like most other sites. This means that you’re required to upgrade your decision to accommodate if your store reaches the nominal sales amount. While not an unrealistic model, it’s something to take into account.
Overall, BigCommerce can be a feature-rich platform that offers a strong arsenal of resources to other major players at an identical price point for store owners. Their unique “no transaction fee” model for brand spanking new startups is also a cash flow saver!
About the bottom line
It is important to specialize in your budget, audience, and business goals when selecting the platform to build (or migrate) your ecommerce business with such a mind-boggling array of ecommerce platform choices on offer.
By listing your key criteria, keep it basic, then review the highest 3 – 5 choices, beginning with the major names that are trusted. You will find it much easier to find the forum for you by whittling down the options and remaining focused on your requirements (while avoiding the “bells and whistles”).
If you are looking for expert tips on selecting the best e-commerce platform for your small business from a number one Perth web design studio, get in-tuned with us today!
The web buyers are increasing every year. This upward trend in e-commerce is an opportunity for maximum benefit and it is also a final blow for the brick and mortar companies on the other side. Throughout this article, such patterns are explored that will provide an insight into the web retailers that will enable them to hold onto the company among the unpredictable paths of web retailing.
Any of the following patterns are: –
A. Unique Goods: Ecommerce Solutions include all the simplest ecommerce sites such as magento. Unique Products ask for antiques, artworks, paintings, and more that are hard to find anywhere. The selling of such products often relies on the imagination of the individual because the brand and its prestige are the norm that demands such products.
B. The provision of ecommerce sites by arbitrators: – Online traders may even traffic jam directly with the companies that have an ecommerce site setup as their maintenance to spice up the business. Shopify and Volusia are a number of these third parties.
C. Mom & Pop effect: – Due to the rise in firm competition from chain stores, the web mom & pop shops have less growth. However, the web traders handling digital products have a hit. This mom and pop advantage helps to understand the consumer loyalty of the shop. Smaller shops are not bothered with obsolete organizational frameworks that split a customer loyalty in line with the CEO of Tactic Information
Some businesses have the tools to imitate big ones with these moms and pops of the internet. Small and medium-sized businesses are getting a plus from such supportive corporations.
D. Remarketing: – Any business may also be small or massive needs to be inventive in order to face out against the rivals. Ecommerce has created a new strategy called Remarketing. In all of the ecommerce platforms, this system is also used, say Magento growth, X commerce development, eBay solutions, Zen cart development are a few. Remarketing refers to using several t
If it represents the ads that fit your interest when visiting any e-commerce site, then the place has used remarketing.
Without making any order, businesses can easily follow those consumers who only visit the website and leave. This can be possible by remarketing where advertisements and deals appear on the visitor’s online page.